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KMID : 1145120200180010017
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Asian Journal of Beauty and Cosmetology
2020 Volume.18 No. 1 p.17 ~ p.25
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Influence of Interest in Appearance of Upper Elementary School Student on Makeup Behavior and Self-esteem
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Ryu Jin-Hee
Kim Young-Sam
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Abstract
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Purpose: This study has further investigated the influence of their makeup behaviors on appearance satisfaction and self-esteem and aimed at investigating the influence of interest in appearance of the upper elementary school students on makeup behavior and self-esteem.
Methods: A questionnaire survey was conducted for male and female upper elementary school students aged 11 to 12 years The collected data were analyzed using SPSS WIN 25.0 program, the frequency analysis, percentage, t-test, one-way ANOVA, χ2-test and regression were conducted, which derived the following results.
Result: The results have suggested that the higher the interest in appearance by upper elementary school students, the higher is the appearance satisfaction. Furthermore, considering the perception on makeup in school, purchase subjects of cosmetics, purchase channels of cosmetics, reasons for makeup, and makeup skills among the actual use of cosmetics and makeup behaviors, students with a higher level of interest in appearance were determined as more independent and active in makeup than those in other groups, showing higher psychological expectation from makeup. Besides, the results suggest that the higher the psychological expectation, the higher are the appearance satisfaction and self-esteem.
Conclusion: This study revealed that higher psychological expectation from makeup leads to higher self-esteem among upper elementary school students. The study results would contribute to forming good image, self-confidence, and sociability through appropriate use of cosmetics and good makeup culture by upper elementary school students rather than overcoming the negative perception on their own appearances.
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KEYWORD
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Elementary school student, Appearance interest, Makeup culture, Self-esteem, Makeup behavior
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